6.9.10

Why pay more!

I've always puzzled over this Taco Bell slogan.


"WHY PAY MORE!"... not, "Why pay more?" but with an exclamation point. How does the "Why" fit in with that punctuation? The only way to have it make sense and keep the exclamation point is to add a comma:

"Why, pay more!" Do they want us to think we're paying more?